Design For The Customers You Want

Almost every cosmetic counter in the department store has a promotion happening. Of course, they aren’t called promotions—they are presented as ‘free gifts’, designed to encourage the customer to spend more on a particular brand…

FX CEO John Landgraf Revealed What He Plans…

John Landgraf speaking Monday at the Television Critics Association’s winter press tour. Frederick M. Brown/Getty Images Even casual observers of the entertainment industry are psyched at the thought of all the shiny new toys the…

What’s On Your CEO’s Whiteboard?

How do we align strategy and execution? How do we focus our organization on the right things? The phrasing and context vary but the fundamental question about confirming marketing is supporting key business strategies continues…